What is it?
One of my tasks at work is to create magazine adverts and editorials for various trade magazines. Bosch usually appears one to two times a month in a trade magazine and features various automotive aftermarket products depending on the topic of the magazine. This means that I have to have good communication with the product specialists in order to create relevant and meaningful articles and gather the material needed.
What have I done?
I work with the product specialists to create adverts and editorials for our magazines. I had to work on a yearly schedule and organise these editorials and adverts according to the topic provided by the magazine. For the Undercar Review magazine for example I worked on a brake pad editorial and advert. For this I had to gather information from the product specialist and decide on the brake part that should be featured. We then worked together on the actual editorial. That means the product specialist provides all the technical information and it is my job to put this into an editorial. Sometimes we are able to use editorials that have already been published in a different country. When this happens it is my responsibility to edit this editorial to make it relevant to the Australian market.
Creating an advert follows a similar process. I have to work with the product specialist and decide on an image they want to use and the message they want to bring across. With the Undercar Review advert for example the product specialist decided to use an image with all brake components. We also agreed on the slogan “Bosch: Your first choice in brakes”. With this slogan we wanted to underline that Bosch has an extensive product range and expertise that people can trust. For this project, after we had agreed on the image and slogan, I then had to work with our graphic designer to put the idea into the final format. For this I mocked-up the rough idea for the advert and described what should be done and what it should look like. I then worked with the graphic designer to finalise the art.
I was also responsible for contacting our media agency who is then responsible for all our media buying and would contact the magazine to provide them the finished editorial and advert.
What did I learn?
All the adverts and editorials helped me to get a better understanding of what is involved in bringing information to the market. It also showed the amount of work that is involved in a magazine advertisement. It really helped me to understand more about advertising and I embraced this experience as advertising has always been one of my main interests. I also learned how to effectively communicate B2B messages and target a very technical and information driven market. It was a challenge that I really embraced and it was very helpful to see course theory being applied first hand.
How did it help me achieve my goal?
Working on editorials and adverts has helped me achieve my goal of gaining marketing communications experience through seeing firsthand how to create adverts and target the market with the right communications. It also showed me the steps involved and all the agencies that need to consulted before going to market. This helped me reach my goal of gaining experience as I was able to learn new things about marketing communications that extend the theory I have learned at university. I will be able to use these skills in the future. It will be very helpful for me to know how to create adverts and editorials. This is relevant for most careers within marketing. In order to even further gain experience I will continue to be involved with the editorials and adverts for our magazines.
One of my tasks at work is to create magazine adverts and editorials for various trade magazines. Bosch usually appears one to two times a month in a trade magazine and features various automotive aftermarket products depending on the topic of the magazine. This means that I have to have good communication with the product specialists in order to create relevant and meaningful articles and gather the material needed.
What have I done?
I work with the product specialists to create adverts and editorials for our magazines. I had to work on a yearly schedule and organise these editorials and adverts according to the topic provided by the magazine. For the Undercar Review magazine for example I worked on a brake pad editorial and advert. For this I had to gather information from the product specialist and decide on the brake part that should be featured. We then worked together on the actual editorial. That means the product specialist provides all the technical information and it is my job to put this into an editorial. Sometimes we are able to use editorials that have already been published in a different country. When this happens it is my responsibility to edit this editorial to make it relevant to the Australian market.
Creating an advert follows a similar process. I have to work with the product specialist and decide on an image they want to use and the message they want to bring across. With the Undercar Review advert for example the product specialist decided to use an image with all brake components. We also agreed on the slogan “Bosch: Your first choice in brakes”. With this slogan we wanted to underline that Bosch has an extensive product range and expertise that people can trust. For this project, after we had agreed on the image and slogan, I then had to work with our graphic designer to put the idea into the final format. For this I mocked-up the rough idea for the advert and described what should be done and what it should look like. I then worked with the graphic designer to finalise the art.
I was also responsible for contacting our media agency who is then responsible for all our media buying and would contact the magazine to provide them the finished editorial and advert.
What did I learn?
All the adverts and editorials helped me to get a better understanding of what is involved in bringing information to the market. It also showed the amount of work that is involved in a magazine advertisement. It really helped me to understand more about advertising and I embraced this experience as advertising has always been one of my main interests. I also learned how to effectively communicate B2B messages and target a very technical and information driven market. It was a challenge that I really embraced and it was very helpful to see course theory being applied first hand.
How did it help me achieve my goal?
Working on editorials and adverts has helped me achieve my goal of gaining marketing communications experience through seeing firsthand how to create adverts and target the market with the right communications. It also showed me the steps involved and all the agencies that need to consulted before going to market. This helped me reach my goal of gaining experience as I was able to learn new things about marketing communications that extend the theory I have learned at university. I will be able to use these skills in the future. It will be very helpful for me to know how to create adverts and editorials. This is relevant for most careers within marketing. In order to even further gain experience I will continue to be involved with the editorials and adverts for our magazines.
Please have a look at the editorial and advert below
|
|